How to use the Markup Calculator
- Enter your cost.
- Enter the markup percentage you want to add.
- Read the selling price, profit and margin.
What does this tool do?
Cost-plus pricing adds a fixed percentage to what an item costs you. It's simple and common in retail and trades. The calculator also shows the gross margin, because a 50% markup is only a 33.3% margin.
Why use it?
- Fast cost-plus pricing.
- Shows the matching margin to avoid pricing mistakes.
Example
A product costs $60. With a 50% markup the selling price is $90, the profit is $30, and the gross margin is 33.3%.
The formula
Privacy
The calculation happens instantly in your browser. The numbers you enter are not sent to our servers or saved. There's no account to create and nothing to install.
Frequently asked questions
How do I convert markup to margin?
Divide the markup by (1 + markup). A 50% markup is 0.5 ÷ 1.5 = 33.3% margin, and a 100% markup — doubling the cost — is a 50% margin.
What markup should I use?
It depends on your industry, overheads and competitors. Work out your total costs and the profit you need first, then check the price against what similar products sell for.
Last reviewed by the M2Toolkit team.